Top Domain Name Extensions for SEO

There are hundreds of different domain extensions you can choose from when selecting the domain for your website. They all vary in availability and popularity and I will be talking about the Top Domain Name Extensions for SEO in this article.

Domain names are important. People need somewhere to go online to visit your website, of course, and they are a major component of your brand. Whether you’re a hobby blogger, a small business owner, or part of a huge corporation, your domain name is representative of you. And while even the best domain name extensions (.com for example) aren’t as important as the primary domain (the elegantthemes in, don’t disregard them, either.

When deciding which domain extension is best, you have a lot of options. But .com is still the best domain extension you’ll find:

  • It’s the most familiar domain extension and what most users expect.
  • People have an easier time remembering .com than any other extension.
  • It carries more authority, which improves your chances of getting backlinks.

Also, if you don’t have a .com, users are probably still typing it into their address bar by default. And if you don’t own the .com URL, they will very likely land on a competitor’s site.

What is a Domain Extension?

Before we start digging into the Top Domain Name Extensions for SEO, let’s discuss what a domain extension is. A domain extension is also referred to as a Top-Level Domain or TLD.

The domain extension is the part of your website URL that appears after the last dot. So, in the URL, the domain extension is .com. In the URL, the domain extension is .online.

Why is your domain name so important?

  • It defines your brand: A good domain name increases awareness of your brand and retains your customers.
  • It adds credibility to your website: A domain is the first thing your visitors will see. A good domain name makes your website look professional.
  • It increases the click-through rate: A good domain name helps to increase the click-through rate (CTR) as well as boost search traffic.

Top Domain Name Extensions

1. .com

.com is one of the Top Domain Name Extensions. We’ve already established that .com TLDs are the most popular, recognized, and sought-after domain extension. Once used for commercial, for-profit businesses, it’s now the first choice for pretty much any type of website. If .com is available, buy it, even if you’re also going to purchase other TLDs for your business.

The .com TLD is for you if…

  • You have a website. Period. This domain extension is for everyone.
  • It’s available (and affordable). If your primary domain with the .com TLD is available and you don’t buy it, chances are that someone will and/or that users are already typing in the domain and finding nothing.
  • You want to get backlinks. (Don’t miss these backling-building tips, either.)

2. .blog

A blog can be anything from a monthly journal of your thoughts to a daily feed of tips from your brand. What’s more important is what a blog post isn’t – it’s not a product page, a press release, a landing page that wants to collect your data… So when you use the .blog TLD, you clearly communicate what the user is going to see – and what they shouldn’t expect.

The .blog TLD is for you if…

  • The primary focus of your website is the blog – or your website is only a blog.
  • You use a blog-style voice, which is usually more casual than business-speak.
  • Your content is entertaining and/or informative, which is what people expect from a blog. You wouldn’t want to use .blog for a news website, for example.
  • You want to distinguish your blog from your main website but keep the primary domains the same.

3. .co

The .co TLD may be further from where it began than any other extension on this list. Once the Colombian country code, it’s now associated with businesses, particularly startups. Beloved by entrepreneurs and businesses of all sizes, .co is the cool new kid (or the not-new kid who’s had a makeover and became cool afterward). It’s like the younger, fresher version of .com. And on top of being succinct and even trendy, .co is more widely available than .com.

Now, know that .co is less recognizable than .com, and if your primary domain with a .com TLD already exists, people are going to go there even when intending to visit your site. That’s a good case for purchasing both domains and directing the .com to the .co if you want to use the latter for branding purposes.

The .co TLD is for you if…

  • The website is for a commercial venture, company, or corporation.
  • You want to make a statement with your TLD about your brand.
  • You’re not worried about competing with a .com or you own the .com for your primary domain

4. .io

Once country-specific, referring to the BIOT, or the British Indian Ocean Territory, the .io TLD has made its way into the mainstream in recent years. Today, it’s one of the top domain name extensions for software-as-a-service (SaaS) companies and tech startups. Why? The TLD is similar to I/O, the abbreviation for “input/output,” which is a computing term.

The .io TLD is for you if…

  • You have a tech startup or a SaaS company.
  • You want your domain name to be succinct and easy to remember.
  • Your budget can accommodate spending a little more for a domain extension — this TLD is a bit more expensive than some others.

5. .net

Like with .com, the .net is among Top Domain Name Extensions that can work for any type of website. Also, .net is sometimes the second-best option if a .com isn’t available, and these domains are usually less expensive, too. However, this TLD was originally meant for internet providers, and it’s still more common among tech and web companies. Whether or not to choose a .net domain can depend on your site. If you have a tech/web-focused site, no problem. If you have another type of website that could sound like a tech site, maybe steer clear of it. For example, if you have a baking website with “cookies” in the name and choose .net, it could be confused with web cookies.

The .net TLD is for you if…

  • You’re in the IT, tech, or web industry.
  • .com domain isn’t available or it’s too expensive.
  • Your non-tech-focused website won’t be confused with a tech site even with the .net extension.

6. .org

While .org is available to anyone now, it’s best known for representing only not-for-profit/non-profit organizations. Many people still think of it that way. This TLD won’t work well with just any website. Instead, it’s best for NPOs, political parties and politicians, and online communities. While .org conveys a quality website with trustworthy, reliable information, it’s not usually associated with commercial brands, and visitors won’t expect to purchase products.

The .org TLD is for you if…

  • You have an information-driven website, like in the nonprofit or political realm.
  • Your website builds and nourishes a community.
  • The site is not commercial-based with the primary goal to sell products.

7. .tv

Here’s another TLD that started as a country code but is now used in a more general, non-location-specific way. Originally intended for Tuvalu, a country in the South Pacific, .tv is now used by TV and video brands (for obvious reasons). .tv is also among The Top Domain Name Extensions

The .tv TLD is for you if…

  • Video is prominent on your website and a major component of your business.
  • You want your audience to see how committed you are to video creation and that it’s at the core of your brand.
  • You’re using your domain name as a way to set expectations — users will know the type of website they’re clicking onto.

8. .us

The .us TLD is specifically for U.S.-based users, so you won’t want to use this domain extension if you want to reach a more global audience. So long as you’re an individual, corporation, or nonprofit residing in and/or having your business operations in the U.S., you can use this TLD. Keep this in mind, though: .us was once used for government websites, but today’s it’s available to the public. However, it still has that governmental feel, so it’s best for sites that have an American or patriotic theme in some way.

The .us TLD is for you if…

  • You’re targeting users in the United States.
  • Your business operations are mainly in the U.S. or target American citizens/residents
  • Your website uses American patriotism in some way, whether in content, marketing, or both.

9. .fm

Like .tv, the .fm TLD has been repurposed from the Federation of Micronesia’s country code into the de facto domain extension for audio services and podcasts. Typically a bit more expensive than other TLDs, if you’re running a radio show, podcast, or other audio-based brand/service, using .fm is a great choice to let users know immediately what they’re getting into.

The .fm TLD is for you if…

  • Your site is based mostly (or wholly) around audio
  • You need your users to differentiate your audio brand from a similarly named non-audio brand.
  • You have the budget for a more specialized domain to set yourself apart from competitors with more traditional TLDs.


Choosing a domain is not easy. There are many things you need to keep in mind. By choosing a good domain name, you can easily create a brand as well as boost your search traffic.

In this article, I have shared Top Domain Name Extensions tips that will help you pick an SEO-friendly domain name for your new website. Now it’s your turn.

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