There are over 40,000 search queries made on Google every second, learning how to increase your website traffic is beneficial if you want to be seen on a lot of these queries. It’s just amazing how many people are searching for different things on google daily. One can even watch the searches in real time.
Many businesses struggle to find new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
Today, we are bringing to you 5 tested and trusted ways to gain increase your website traffic organically(without paying for ads).
1. INCREASE WEB TRAFFIC WITH SEO
Search engine optimization (SEO) is key to attracting visitors to your site. On-page SEO may be the single greatest factor in determining where your website ends up in the SERPs (search engine results pages). The higher up the SERP you are, the more likely Google surfers are to click through to your site.
Make sure each of the page elements — including title, h1 or header, meta description, alt-text and URL — are keyword-rich and focused on the user intent of the page.
The actual content on your site is also a significant factor in how you’ll rank in the SERPs. Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. (Remember, when it comes to content, quality trumps keyword quantity.)
Pro Tip: To conduct keyword research, you can use tools like Moz, Ahrefs and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy.
Hiring an SEO agency is always an option too, as they can offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in SERPs.
2. Create Awesome Content
Not only does awesome (relevant, meaty, juicy) content increase your SERP rankings, but it’s also good for keeping visitors engaged once they click through to your site.
Creating content for your website regularly is very important in ranking on SEO as well as establishing yourself and your company as an authority in your business niche.
It is not really enough to build and have a website, you also need to manage it or hire a company to manage it for you by creating relevant content that will be beneficial to audiences in your industry or niche.
When users and potential leads have a problem they need to be solved, guess where they go, GOOGLE! And inshallah your website’s content (blog post, youtube video, etc) ranks on the first page. It will be very to convert this lead to a potential client or customer. They will even reach out to your first!
Pro Tip: Brands (especially B2B companies) are increasingly using video to offer insights into who they are and what they do best. Adding video to your landing page and embedding it in blog posts increases visibility on Google and encourages visitors to stay on your site longer.
3. USE SOCIAL MEDIA
The average adult spends 147 minutes per day on social media. Businesses that know how to leverage the power of this captive (albeit distracted) audience have the opportunity to foster brand awareness, affinity and loyalty. And, of course, draw more website traffic.
The key to social media is to be authentic. It can be tempting to jump on every trend and fad, but savvy scrollers see right through that and aren’t impressed. If it doesn’t fit with your brand — it’s not true to who you are — it’s not for you.
Here are a few social ideas to get you started:
- Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms.
- Engage with followers by replying, retweeting and tagging them in relevant content.
- Use hashtags that represent your brand.
- Video is a great way to entice scrollers to stop and hear what you have to say. Go live or share short, authentically awesome videos that add value (even if it’s just entertainment value).
- Be sure to include a call to action on informative and educational posts that push readers back to your content-rich site.
4. Use Advertising to Increase Web Traffic
While organic search is still better to increase website traffic (about 5.66% better than paid), paid advertising like pay-per-click (PPC) and social media ads can help you connect with a larger audience while targeting your ideal customer.
When used together as part of a content-driven digital marketing strategy, organic and paid search dominate website traffic. In fact, combined paid and organic search earn about 76% of total traffic for B2B companies.
Keep Reading: How to Run PPC Ads as Part of Your Content Marketing Strategy
5. Exchange Backlinks
There are a bunch of benefits of backlinking for your business. Among them are greater SERP ranking and increased visibility. One study found that the top search results in Google had 3.8 times more backlinks than those in the No. 2 through No. 10 positions.
Backlinks can come in the form of directory listings, but the best way to start earning backlinks is to produce top-notch, evergreen content that adds value to your niche market. Then, reach out to others in the industry and ask them to share. To add an extra incentive, you can propose a mutually beneficial backlink exchange by offering to add one of their links to a post of yours as well.
That’s exactly what we did for one of our clients, Rainbow Muffler & Brake. We created a blog post for them called, “The Essential Road Trip Checklist for Your Car.” We then found relevant websites through Pitchbox and reached out to those sites to see if they wanted to promote our post.